At ERA Real Estate, we believe success shouldn’t be left to chance—and that’s exactly why we created Coached Up, our one-of-a-kind agent development experience designed to accelerate your growth at every stage of your career.
Coached Up is a high-impact coaching program taught directly by the President of ERA® and our Vice President of Learning. It’s structured with development plans and real-time support so you can build momentum faster and close with confidence. Whether you’re newly licensed or ready to level up, Coached Up meets you where you are—and can take you where you want to go.
“The training ERA offers is incomparable. [It] makes me a better agent and helps me know my market better”¹
- ERA Affiliated Agent
Learn Real Skills from Real Pros
ERA University
is a one-stop shop of learning and skill-development resources. Master your craft and build your book of business with a combination of specialized classes, group learning experiences, and digital instructional.
Refuel
Gain invaluable insights from monthly guest speaker sessions delivered by industry leaders.
Classroom and On-Demand Learning
Build practical real estate knowledge and learn to apply your skill set with in-person and remote learning sessions geared toward mastering the suite of tools offered by the ERA® brand, which can improve your productivity and maximize your value.
Master AI and Social Media
The ERA brand offers specialized courses tailored around mastering the popular platforms of today and getting ahead of the technologies of tomorrow. Learn to create content that expands your reach and learn how you can use the latest Al tools to fit your workflow and boost your productivity.
Sell at A Higher Standard
The ERA DISTINCTIVE PROPERTIES® program offers agents a suite of specialized materials, tools, and support tailored to help you win luxury listings and close high-end home sales.
Premium messaging, professional photography, and custom marketing materials give participating affiliated agents a competitive edge – allowing you to position yourself as a true professional in the luxury segment.
In addition to the materials themselves, the program provides affiliated agents with access to exclusive advertising channels and digital exposure on high-traffic platforms, increasing your visibility with luxury homebuyers.
Between the trust won through affiliation with a globally recognized brand and the additional credibility earned through the Luxury Specialist designation, the ERA DISTINCTIVE PROPERTIES program helps affiliated agents build strong relationships among upscale clients, opening the door to even greater opportunities.

