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MOVE UP with ERA® Real Estate

Join a Brokerage at the Peak of Real Estate

Join a Brokerage at the Peak of Real Estate
99.4% Agent Recommendation Rate¹
$25 Billion in Sales Volume²
68K U.S.
Transaction Sides²
40K Agents + 38 Countries and Territories Worldwide³
  1. Based on ERA customer survey results during the 2025 calendar year.
  2. Based on ERA financial data 01/01/2025 - 12/31/2025.
  3. As of 12/31/2025.

Three-Phased Marketing

In today's market, access and timing are everything. The ERA 3-Phased Marketing Strategy is designed to drive demand, generate competition and help your clients sell at the best possible price.

Three-Phased Marketing

At ERA Real Estate, we give you three strategic ways to market your client's home without accruing a single date on market; Private Exclusive, Coming Soon, and Public Launch. Together, you'll choose the right starting point for your seller's journey and build a marketing plan that ends with the best possible outcome for your client.

Phase 1

Private Exclusive

A Private Exclusive gives you and your seller the power to move up your strategy with maximum discretion. The home won't appear on public platforms, instead, it's shared only with a limited audience. This controlled exposure allows you to gauge interest and pricing confidently before you step into the full market.

Phase 2

Coming Soon

Next, Coming Soon gives the property a strategic head start, building early demand without adding days on market. By sharing the property within our ERA network and digital platforms before it officially launches, you can help move up buyer interest from the moment your listing goes live. That early engagement helps to strengthen your negotiating position and elevate the home's perceived value.

Phase 3

Public Launch

Finally with Public Launch, the home steps onto the market with full force. We combine local expertise, innovative technology, and far-reaching marketing power to move up your visibility and attract qualified buyers. Your listing is showcased across the ERA brand's high-traffic digital platforms along with our trusted distribution partners, social channels, and media outlets, working to ensure the home
gets the broad, strategic exposure it deserves. This is where your listing goes from anticipated to unmissable, giving you a strong opportunity to MOVE UPSM your results.

Join a Global Network of Local Experts

From cutting-edge marketing tools to coaching programs to a name that's respected across the industry, everything the ERA brand offers is built to help you enhance your operations and provide more value to your clients. The power of the ERA brand gives you and your business the power of:

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It's time to
MOVE UPSM

It's time to <br> MOVE UP<sup class="sm">SM</sup>

We’re not a one-size-fits-all kind of real estate company. Whether you want to focus on learning and development, kickstart your business, build your brand or take advantage of the collaborative culture and support, we’re dedicated to helping you grow without sacrificing what makes you different. We’re here to simply make sure you have the tools you need to grow, thrive and be your most successful self. With ERA Real Estate, you’re empowered to build your success in your own unique way. That’s the ERA® edge.